Financial socialization theory is vital for understanding young adults’ financial behavior ^[1][16]. Financial socialization theory suggests that relationships among individuals influence the financial information the individuals receive which in turn results in financial literacy among them. This explains why financial information literacy is regarded as a prerequisite for financial literacy among individuals ^[2][6]. It is argued that child-parent financial interactions influence the child’s financial literacy level ^[3][11]. This is because, in a family, parents are the most influential source of knowledge regarding how personal finances are best managed ^[4][17]. The high financial status of parents was also found to influence their children’s attainment of greater financial literacy levels ^[5][18]. It was reported that students who follow friends’ financial advice achieve higher financial literacy rates than other students.

Family financial socialization encountered by children plays a crucial role in laying a solid foundation for their future financial outcomes ^[6][7][19,20]. For example, a study found that young adults learn more about financial matters from their parents and family members than they learn from financial education in high school and personal work experience combined ^[8][21]. Young adults and children learn financial management skills from their parents either by observing their parents’ financial management behavior or by actively participating in some of their parents’ financial transactions, or both ^[9][22]. The basic agents of financial socialization in society are peer groups, family, and media ^[10][23].

Financial socialization that takes place through formal sources, such as schools, and informal sources, such as family and peer groups, is a source of financial information literacy ^[8][11][12][21,24,25]. It is also documented in the literature that although parents and family members are vital in financial socialization, financial literacy programs and media are an inevitable part of the financial socialization processes ^[7][20]. ResearchWers argue in this current research study that financial socialization which occurs through families, peer groups, and the media results in financial information literacy among agribusiness entrepreneurs in rural areas in Edo State, Nigeria. ResearchersWe further argue that financial information literacy is significantly related to performance sustainability amid financial innovations in Nigeria.

The financial viability of individuals, families, organizations, and national economies is a reflection of their financial literacy levels ^[13][26]. Financial information literacy is an integral part of information literacy ^[14][7]. Financial information literacy is referred to as an individual’s attitude towards seeking, understanding, and applying financial products and services-related information that may help the individual to experience financial well-being ^[2][6]. Individuals who possess adequate financial information, such as the types of financial products and services and the conditionality for their accessibility, are regarded as having a greater financial information literacy rate ^[15][8]. The channels through which individuals can acquire financial information include newspapers, television, radio, the internet, and government publications. Therefore, financial information literacy is a prerequisite for financial literacy among individuals ^[2][6].

The cardinal objective of agribusiness entrepreneurs is to achieve greater performance ^[16][17][27,28]. Studies have argued that individuals who possess adequate financial information literacy are able to increase and sustain their firms’ performance. Individuals with adequate financial awareness are capable of identifying the right investment decisions and achieving a higher performance ^[18][29]. In addition, adequate financial information literacy enables individuals to discover the available credit facilities and access them to finance their business ^[16][27]. For example, it is argued that possessing the right financial knowledge enables individuals to access viable financial products and services and boost performance ^[19][30]. Similarly, adequate access to financial information literacy increases high savings skills ^[20][21][31,32] which can result in good credit ratings and access to credit to improve firms’ performance. Financial information literacy enables individuals to discover better interest-yielding financial products and earn high interest rates on their savings ^[22][33]. Financial literacy information also enhances better risk management ^[23][24][34,35]. Individuals with high financial information literacy are able to have a superior retirement plan ^[25][26][36,37]. Studies also found that financial information literacy equips people to make profitable investment decisions in both the money market and the capital market ^[26][27][37,38]. Lack of adequate knowledge of financial matters can make individuals susceptible to accepting inferior interest rates which result in loan repayment defaults, negative credit ratings, and impediments to accessing credit facilities in the future, all of which pose a threat to performance ^[28][29][39,40].

Digital literacy entails the ability to accurately identify, assess, and use ICT platforms ^[30][41]. The analog information model has given way to digital platforms such as smart televisions, radio, and smartphones ^[31][42]. People are able to connect to television and radio programs through smartphones anywhere with the availability of internet connectivity. Rural dwellers are more likely to dedicate more time to viewing online TV and radio programs than urban residents due to the unavailability of entertainment centers such as football stadiums, museums, cinemas, and theatres in rural areas ^[32][43]. With banking services being conducted online, geographical barriers are being eliminated in financial transactions ^[33][44], particularly in rural areas ^[34][45]. The increasing use of internet-based gadgets such as smartphones, mobile tablets, gaming devices, and smart televisions highlights the need for available and reliable internet connectivity ^[35][46].

Making digital infrastructure available in rural areas will enable digital information service providers to integrate rural dwellers into the new digital age ^[36][47]. Rural dwellers need competency in digital operations to be able to access information from the platform for improved rural economic activities ^[30][37][41,48]. A large digital infrastructure disparity exists between urban areas and rural areas in Nigeria ^[30][38][41,49]. Similarly, the skills and educational capabilities that drive access and usage of digital information are deficient in rural areas ^[37][48]. Another problem hindering rural dwellers’ access to digital information services is the associated costs of these platforms ^[30][31][37][41,42,48]. Research indicates that adequate availability and accessibility of digital information services to rural dwellers are essential to a robust rural economy ^[30][38][39][41,49,50].

Strategic decision-making capability is one of the critical factors that influence entrepreneurial profitability and overall performance ^[40][51] because the ability to take profitable risks, such as effective product invention and market innovation decisions, is linked to strategic decision-making ^[40][41][51,52]. To enhance decision-making capability, firms are expected to increase their awareness of developments in business environments ^[42][53]. It is documented in the literature that effective strategic decision-making capabilities include the ability to analyze, select, optimize, adapt, and update decisions ^[43][54]. Understanding the ever-changing trends in business environments enhances the effective strategic decision-making capabilities of firms ^[44][55]. This research ctudy concludes that to strengthen strategic decision-making capabilities, entrepreneurs must clearly understand and appreciate the influencing effects of these factors ^[45][56]. Knowledge management is also needed for effective strategic business decision-making processes among managers because valuable information is required in the decision-making process ^[41][46][52,57]. Demographic characteristics are said to be related to human capital, though with limited theoretical explanations ^[40][51], and this necessitates an understanding of how entrepreneurs’ financial information literacy impacts effective strategic decision-making.