2. Technological Acceptance of Moodle by Higher Education Faculty
The acceptance of information systems has been extensively studied in the past under technology acceptance models
[15]. Several approaches have been employed, beginning with the seminal work of Davis
[16] with the very popular technology acceptance model (TAM), which is based on the theory of planned behavior (TPB) by Ajzen
[17]. Consequently, the actual system use (ASU) is conceived here as a behavior, while the perceived ease of use (PEU), perceived usefulness (PU), and attitude toward use (ATU) are the determinants of such a behavior
[16]. More specifically, this model states that the user’s attitude toward the system is crucial in determining whether or not the user will actually employ the system.
PU is conceived as the degree to which an individual believes that using that technological system will improve his or her performance, while
PEU is defined as the degree to which the individual believes that using that particular technological system does not require extra effort or skills. TAM assumes that both beliefs are directly influenced by the design characteristics of the system and external variables. In further refinements of TAM, the behavioral intention (BI) to use was considered a determining factor of ASU and, at the same time, a dependent factor of
ATU [18]. Later, in
[19], it was found that both PU and PEU have direct effects on BI, and it was therefore not necessary to rely on
ATU. TAM2 Venkatesh and Davis
[20] and TAM3
[21] are two other important extensions of the original TAM. They involve external variables that aim to explain the user’s
PU and
PEU. Such variables were grouped into the following four categories
[21]: individual differences, system characteristics, social influence, and facilitating conditions.
Regardless of the significant impact of TAM—the theory of technological acceptance—some authors proposed other alternatives. Perhaps the most popular is the unified theory of acceptance and use of technology (UTAUT), proposed by Venkatesh et al.
[22]. Following a different approach than TAM2 and TAM3, UTAUT replaces
PU and
PEU with four determinants:
performance expectancy (PE),
effort expectancy (EE),
social influence (SI), and
facility conditions (FC). Thus, these new determinants are expected to explain BI, which, in turn, should determine the use behavior (UB). UTAUT also hypothesizes that most of these relationships are moderated by the users’ age (AGE), gender (GDR), experience (EXP), and voluntariness of use (VOL). UTAUT was updated by Venkatesh et al.
[23] to the proposed model known as UTAUT2. The authors added the three following new determinants for BI:
hedonic motivation (HM),
price value (PV), and
habit (HT). It should be noted that in UTAUT2, the variable VOL was excluded as a moderator of the relationships predicting BI, while AGE, GDR, and EXP were maintained as moderating variables (including the variables formed from the second- and third-order interactions between them). More details on the specific definition of each construct included in UTAUT and UTAUT2.
As recently shown by Murillo et al.
[10], García-Murillo et al.
[12], Moodle acceptance has been the focus of several studies over the past 15 years. Most of these studies were oriented to characterize the technological acceptance of university students from Europe or Asia and to employ TAM as the base model. In the specific case of academic staff, the few available experiences reported good levels of acceptance of Moodle in general
[11,24][11][24].
For instance, Costa et al.
[25] reported that 96 professors of the University of Aveiro in Portugal accepted Moodle despite not being familiar with the MOOC concept
[26]. This study also found only a few significant differences among the respondents’ gender, knowledge area, and age. Social influence (SI) was found to be a determinant of PU but not of PEU. Moreover, the authors confirmed the significant effects of PU and PEU on ATU. Taking into account the gender of the respondents, the fitted model shows that PEU had no significant effects on PU in the case of male participants, while it did in the case of females. Similarly, for respondents related to social science and humanities, PEU was a significant determinant of PU, while for the rest of the knowledge areas, it was not.
In the same line, but relying on a modified UTAUT model, Islam
[27] explored the determinants of the professors’ continuing intention of using Moodle. He found that it is explained by PU and access (A), while PU is predicted by PEU and compatibility (C). Overall, 70% of the continuance intention is explained by the six variables considered. The study was based on 175 college professors from a Finnish university.
The perceptions of the professors toward Moodle were evaluated by Baytiyeh
[28] using the UTAUT model. To this end, data coming from 189 respondents at a Lebanese university were analyzed following exploratory factor analysis
[29] and a multiple regression approach
[30]. The first analysis enabled the identification of the following five factors: community influence (CI), satisfaction (S), service quality (SQ), learnability (L), and technical quality (TQ). The second one showed that these five factors significantly influence system use (SU), which was assumed to be the core variable related to the technological acceptance of Moodle.
Motivated to explore whether students’ perceptions of learning technologies are different from those of professors, North-Samardzic and Jiang
[31] relied on the UTAUT model. Overall, some similarities and differences were identified. In the case of professors, it was found that
EE was the most important factor to explain
BI. However,
FC did not influence
UB, while Age had a direct effect on
UB as a moderator. Due to the lower number of accepted hypotheses, the authors suggested that UTAUT, at least in its original form, may not be the right model to study technology acceptance in higher education settings. This study based its findings on a sample size of 89 professors at an Australian university.
Another interesting study was conducted by Zwain
[32], in which UTAUT2 was expanded by considering two new predictors. The first, technological innovativeness (TI), aims to measure the degree of readiness in using a new technology
[33], while the second, information quality (IQ), is devoted to capturing the perceived quality of the information provided by the system
[34]. Another important modification made to the original model was the employment of learning value (LV) as a more realistic alternative to price value
[35]. The rationale behind this modification stems from the fact that Moodle is an open-source software, and hence, the final users are not expected to perceive any economic benefits from it. Since these final users come from educational settings, Ain et al.
[35] suggested replacing
PV with
LV. A structural equation modeling (SEM) approach was adopted in the study using 228 responses from professors at the University of Kufa, Iraq. As a result, the author found that
SI,
FC,
HM,
HT,
TI, and
IQ significantly determine Moodle’s acceptance in terms of BI and UB. More recently, Karkar et al.
[36] adopted a data mining approach to highlight the major challenges while adopting Moodle in the same university. The authors found from 242 professors that they find social media platforms easier to use than Moodle.
The attitudes of 199 B-school professors from India were analyzed by Kushwaha et al.
[37] using TAM as the underlying theory. Here, both PEU and PU were identified as significant predictors of ATU, while certain demographic features, such as home city, gender, and age, were highlighted as significant moderators of some of these relationships.
Regardless of the progress made by the studies discussed above, it is clear that much more work remains to be carried out to understand how academic staff accept Moodle. As a general pattern, it can be observed that the reported experiences are scarce and heterogeneous in both results and models tested. Moreover, they are generally based on a few single-institution respondents and are carried out in specific regions (e.g., Asia or Europe). Another characteristic of these studies is that the predominant base model has been UTAUT (including its most recent extension, UTAUT2).