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Topic Review
Food-Related Behaviours of Female and Male Tourists
Compared to men, women were more motivated to taste local food, especially with respect to obtaining cultural experience and excitement, promoting interpersonal relations, and as a result of health concerns. In addition, they dined at facilities at their place of stay, as well as at Greek restaurants and taverns at a higher rate compared to men. Women also reported being more satisfied than men by their food experiences during their trips, and was found that during the pandemic they spent, on average, more on food than before. 
  • 89
  • 18 Jan 2024
Topic Review
Customer Connections
Brand experience, brand love, and brand behavior outcomes hold significant importance in management research. Their relevance extends to shaping strategic decision-making, fostering a customer-centric approach, and providing insights into the competitive landscape. These concepts are pivotal in understanding the complex dynamics of consumer-brand relationships, enabling organizations to make informed decisions, prioritize customer satisfaction, and stay competitive in the market.
  • 66
  • 15 Jan 2024
Topic Review
Understanding Perceptions of Leaders by Video Vignettes
Video vignettes are one form of virtualized vignettes that may build upon traditional text vignettes and enable research participants to see and experience a unique scenario that is better translated visually rather than through a written text. 
  • 92
  • 22 Dec 2023
Topic Review
Digital Marketing and Fast-Food Intake
The connection between digital marketing and consumption behavior in the fast-food industry among the adult population provides a series of essential practical implications for marketing professionals and companies in the sector. The adult population often has a higher purchasing power and more autonomous purchase decisions compared to younger populations, it is vital that companies understand how to influence this demographic segment responsibly. In relation to firm-generated content (FGC), it is essential that brands invest in creating genuine, relevant, and attractive content that resonates with the adult population, warning of harmful consumption patterns. Strategies that go beyond simple promotions and focus on values, healthy lifestyles, and social responsibility might have a more profound impact on this demographic group.
  • 259
  • 22 Dec 2023
Topic Review
Sense of Presence for Human Behavior Studies
Sense of presence is a key element of the user experience in the study of virtual environments. Understanding it is essential for disciplines, such as architecture and environmental psychology, that study human responses using simulated environments.
  • 116
  • 19 Dec 2023
Topic Review
Green Behavior of Civil Servants
The green behavior of civil servants in the workplace is influenced by personal moral reflectiveness and green conscientiousness. Group discussions and initiatives within organizations can also influence individual green behavior. Civil servants with greener lifestyles are more likely to demonstrate green behaviors. 
  • 175
  • 18 Dec 2023
Topic Review
Digital Distractions in College Classrooms and Its Impact
University campuses have progressively been equipped with technology. In fact, the presence of technology on university campuses is expected to be increasingly noticeable, as many universities are undergoing digitization processes. Students use many different types of technological devices and software applications during academic activities. Any stimulus or information that diverts an individual’s attention from the main task at hand is considered a distractor. Distractors affect the human ability to concentrate and have an external (noise, movement, etc.) or internal (thoughts, feelings, etc.) origin.
  • 422
  • 29 Nov 2023
Topic Review
Innovative Behavior on Intrapreneurship Intention and Job Performance
Innovation is stated to be a holistic management process that includes elements such as ideas, technology, manufacturing, and marketing for a new product or production process.
  • 153
  • 17 Nov 2023
Topic Review
Streamer Trust in Livestreaming Commerce
Livestreaming commerce has become the mainstream of e-commerce. The key difference between livestreaming commerce and traditional e-commerce lies in the presence of the streamer.
  • 137
  • 15 Nov 2023
Topic Review
Behavioural Insights in Corporate Sustainability Research
As a plethora of sustainability challenges are rooted in human behaviour. The ABCD (attention, belief formation, choice, determination) approach, which is meant to assist policy-makers in analysing and diagnosing behavioural problems at an individual level, has been adopted into the corporate context. 
  • 113
  • 13 Nov 2023
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